Formula 1 is a long-awaited, highly anticipated event. This is especially true for Canadians and Quebecers who are lucky enough to experience their own Grand Prix in Montreal. But while this year may not be like those in the past, we’re thrilled to find out that the F1 will officially kick-off this weekend in Austria.
This year, Heineken® and F1 have collaborated to host the official season opener: a virtual music experience by globally renowned DJ/producer Oliver Heldens on Saturday, July 4 at 2:30 EDT.
This is a chance for fans around the world to come together virtually and #SocializeResponsibly, so you definitely don’t want to miss it. Gather your friends, both near and far, and get ready for a fun performance and some serious beats.
With sports and entertainment slowly returning, and the F1 race approaching, Heineken® is working towards ensuring fans all over the world celebrate, party and #socializeresponsibly. Livestreaming straight from the Netherlands, the home of Heineken®, Oliver Heldens will be entertaining fans all over the world tomorrow.
The talented DJ with tons of number one hits is set to deliver an unforgettable virtual party experience for F1 fans, showcasing his legendary musical catalogue and much more. Oliver’s performance will be livestreamed across F1, Aston Martin Red Bull Racing, Heineken® and Oliver Heldens' social media channels as of 2:30 EDT on Saturday. You’ll be able to watch the livestream here.
Tomorrow's performance will then be followed by a Heineken® 0.0 #NowYouCan Drive-In Grand Prix viewing experience on Sunday at the Circuit Zandvoort. A hundred fans and hospital workers in the Netherlands will get the opportunity to enjoy the return of F1® in a socially distanced environment — with an ice-cold Heineken® 0.0 in hand, of course!
So, what are you waiting for? Why not spend your weekend partying and listening to one of the world’s favourite house DJs? Let’s crack open a cold Heineken® and celebrate!