Subway Canada uncovers the saucy habits and behaviours of Canadians
Celebrate National Sauce Month by taking your sub to a saucy new level.
A Subway sandwich made with the new Mojo sauce on a green background.
Of all the months that honour favourite foods, National Sauce Month is among the easiest to get behind. After all, who doesn't love sauce?
To celebrate, Subway® Canada (the nation's sauciest restaurant) has introduced a limited-edition sauce marking the occasion. Dubbed "Mojo," this sauce boasts a creamy and smoky taste with a blend of herbs and a kick of cayenne pepper, giving any sub a flavourful twist. *
The restaurant brand also went on a mission this month to uncover the saucy habits of sandwich fans across the country, including one customized approach that'll change how you order your sub.
According to The Harris Poll, 65% of Gen Zs and millennials layer multiple sauces to create their own custom flavour combo — think Peppercorn Ranch on top of Chipotle Southwest and House Sauce, or Nashville-Style Hot Sauce, Smoky Honey Mustard all mixed up with creamy Mayonnaise.
Did you know that Subway Canada offers 16 different sauces, including an exclusive lineup only available for Canadians? This features options like Nashville-Style Hot Sauce, Cuban-Style Sauce, and two more launching later this year. That’s a lot of tasty choices!
This wasn't the only saucy insight from The Harris Poll. Canadians are spicier than you might think, with 40% preferring to heat things up with fiery sauce. Gen X took the title for the age group that likes it hottest.
While more than 50% of B.C. and Quebec customers stick to pretty basic combinations, half of the Canadians surveyed said that the perfect sub includes two or three different sauces.
Perhaps the most controversial finding is that two in three Gen Z and millennial Canadians refuse to eat a sauceless sub — because what’s up with that third person?
The new Mojo sauce might only be available for a limited time, but hopefully, this flavour-packed hack has given you some "sauce-spiration" to kick your sub game up a notch on your next visit to Subway® Canada.
Subway has close to 3,000 locations across the country, locally operated by franchisees serving Canadian communities. The franchisees are committed to bringing you the high-quality Subway experience you know and love, right where you live.