The Junction is trying something new to get people shopping local this holiday season.
Ten shops on Dundas W. have volunteered their storefronts to be transformed into "Window Wonderland," Toronto's first Augmented Reality exhibition, and the results are gorgeous.
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Just download the Augle app and point it at the windows to see the winter wonderland scenes — all painted by local artists — spring to life.
This is Toronto's first-ever AR art exhibition, say the organizers.
“We needed to think outside the box and find new ways to support the Junction community, our local artists and businesses, during the pandemic," said Carol Jolly, Executive Director of The Junction Business Improvement Area, in a news release.
“Window Wonderland is bringing our eclectic neighbourhood to life and giving families a great reason to get outside this winter."
Haveli Home's window features a cozy winter scene.
Kanto's windows have a catchy holiday tune to go along with their AR installation.
The AR Winter Wonderland art piece at Kanto by @TitaFlips in the @junctionTO ! https://t.co/ukCODvPc5o— Cormac O'Brien (@Cormac O'Brien)1605469020.0
While a man ice fishes underneath the Northern Lights outside Studio Cycle.
Onlookers gather to check out the moving mural.
And our fisherman makes a big catch!
An onlooker tries out the Augle app on Pandemonium's window.
The winter sledding outside Latitude44 was painted and animated by Olga Nabatova.*
And the spookiest exhibit is outside MEDS Pharmacy.
Video by @steffiedoo on Instagram — the owl scene outside @medspharm in the @JunctionTO https://t.co/wVTxX2SnLC— Cormac O'Brien (@Cormac O'Brien)1605469420.0
If you want to check out this augmented reality winter wonderland for yourself, you can experience it on Dundas St. W until January 31.
*This article has been updated.