Yikes. After recently getting herself into hot water, Jessica Mulroney's I Do, Redo got pulled off the TV with the claims that her actions conflict with CTV and Bell Media's diversity and equality values. The Canadian fashion stylist got into a heated disagreement with blogger Sasha Exeter which led to a series of "problematic behaviour" based on white privilege.
The Black lifestyle blogger and founder of So Sasha took to Instagram on June 10 to share a video calling out Mulroney for her actions that transpired over the last two weeks.
In the clip, Exeter explained that she made a call-to-action post to influencers to use their platforms and large followings to speak up about the Black Lives Matter movement.
Mulroney, who she claims is a former acquaintance, apparently took offence to that post and felt it was a direct call out to her.
"What happened next was a series of very problematic behaviour and antics, that ultimately resulted in her sending me a threat in writing last Wednesday, June 3," Exeter explained.
She added, "I am by no means calling Jess a racist but what I will say is this: she is very well aware of her wealth, her perceived power, and privilege because of the colour of her skin."
Mulroney issued an apology in the comment section of the video and also posted a five-part post again apologizing to Exeter. She wrote that she was rightfully called out for "not doing enough when it came to engaging in the important and difficult conversation around race and injustice in our society."
However, it seems her behaviour didn't bode well with the network that airs her reality TV series.
In a statement posted on Twitter, CTV Communications wrote, "Bell Media and CTV encourages our entire team including our on-air talent to practice respect, inclusivity, and allyship as we pledge to work better and more openly to listen to and amplify Black voices, and not to minimize them."
The post continues, "Because recent conduct by one of our shows hosts, Jessica Mulroney, conflicts with our commitment to diversity and equality, CTV has removed 'I Do, Redo' from all Bell Media channels and platforms effective immediately."
A statement from CTV regarding @jessicamulroney https://t.co/gDzmob51oa— CTV Communications (@CTV Communications) 1591911362.0
The mother of three posted a response on Twitter stating, "The events that have transpired over the last few days have made it clear that I have work to do. I realize more than ever how being a white, privileged woman has put me far ahead of so many, and in particular those in the Black community. And while I can't change the past, I can do my part to do better in the future."
Mulroney continued, "I respect the decision of CTV and have decided to step away from my professional engagements at this time. I'm going to take this time to reflect, learn and focus on my family."
I Do, Redo is a 10-part series that follows Mulroney giving couples a second chance at their dream wedding when their first big day didn't go as planned. It originally aired every Sunday evening on CTV.
However, that isn't the only company that pulled their partnership with the 40-year-old.
Hudson's Bay shared a statement on Twitter writing that they are focused on brand values of "inclusivity, equality, and respect for all."
"In light of recent events, Jessica Mulroney will no longer represent Hudson's Bay or Kleinfeld Canada as a fashion and bridal Specialist," the company wrote.
A message from Hudson's Bay. https://t.co/4sHeBTOFni— Hudson's Bay (@Hudson's Bay) 1591926679.0
Mulroney claims that she will be stepping back from social media in the coming days and will be giving her microphone to Black voices to share their experience.