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Summary

Sephora Canada Launched Its First Black-Owned Vegan Makeup Brand This Month

Clean beauty at affordable prices.
Sponsored Content Contributing Writer, Studio


If the lockdown has had you cycling through a handful of skincare and makeup brands, there's a bit of fun news for you to look forward to: a brand new beauty brand is launching at Sephora Canada.

LYS™ Beauty, Sephora's first Black-owned "Clean Beauty" brand launced February 16th and sold out immediately! Luckily, their products are now back in stock!

The well-formulated makeup line has Tisha Thompson at its helm, bringing you inclusive and affordable beauty without parabens, sulfates, phthalates, mineral oils, formaldehyde, and other chemicals that don't belong anywhere near your dewy glow. 

With a  goal to create a line that addressed skin concerns from hyperpigmentation, blemishes, and visible signs of aging, Tisha and LYS Beauty have created a thoughtfully formulated line with affordability - and quality -  in mind.

The products, all coming in under $30,  come in inclusive shades for all makeup wearers. 

The launch features blushes, bronzers, setting powders, foundation, primers, and even a lip-treatment oil.

Their buildable foundation, for example, comes in 35 different shades; and their primer includes ingredients like niacinamide, a powerhouse in the skincare industry that helps to reduce the appearance of pores.

LYS Beauty | Sephora

With ingredients that are nourishing and enriching for all complexions, LYS Beauty focuses on clean beauty without the compromise or the high price tag. 

To learn more about LYS Beauty at Sephora, check out their website.

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    • Sponsored Content Contributing Writer, Studio

      Jenna Marie Schwartz has been a Sponsored Content Contributing Writer for Narcity Media's Studio since 2019. Born and raised in Manitoba, she moved west and graduated with a Bachelor of Fine Arts in Multidisciplinary Studies from the University of Lethbridge and a certificate in Nonprofit Management from Mount Royal University in Alberta. Having lived in multiple provinces across Canada, Jenna turned her creativity towards writing and marketing in 2018 in the private sector, specializing in small business content marketing and blogs for brands including The June Motel. She transitioned to the public sector and continues to communicate professionally as an advocate for an inclusive and accessible society at Manitoba Possible. Offline, Jenna can be found attempting to care for a growing number of houseplants, researching the best vegan spots, and taking her pup Tucker on adventures.

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