It's true, there's a new Kraft Dinner Valentine's Day mac 'n' cheese that's pink and candy flavoured.
The iconic food is getting revamped for the day of love and it still has its cheesy taste but with hints of sweet candy as well.
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Kraft Heinz Canada | CNW Group
Kraft Dinner is giving away boxes of the new flavour from January 27 until February 14.
The company confirmed to Narcity that it starts on social media from January 27-31, where you can win a box by sweet-talking them in the comments, using your best pick up line or reciting a love poem.
Winners will get a kit that comes in a candy heart-shaped box that has punny sayings like "let's mac out" or "bowl mates" on it with original KD, a candy booster pack and a fork inside of it.
KD later informed Narcity that the pink mac 'n' cheese will be made widely available through online releases from February 1-14.*
But this is a limited-edition flavour so it won't be around forever.
The brand put out another unique flavour in October 2020 with pumpkin spice KD.
*Editor's note: This story has been updated.