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Toronto's getting an AIR MILES pop-up & they're rewarding collectors with awesome 'moments'

'Things' are great, but they've got nothing on spending time with the people we love.

A hand scrolls the new AIR MILES site on a laptop.

A hand scrolls the new AIR MILES site on a laptop.

Editor, Studio

Are you ready for rewards that give you more of what you're actually craving? Well, if you're an AIR MILES collector in Toronto, you don't want to miss The Moment Shop!

From July 5-7 and 11-14, this AIR-MILES-themed pop-up will take over 360 Queen Street West, specifically to help you create memorable experiences with the people who matter most.

All you have to do is show up to The Moment Shop (become an AIR MILES collector if you aren’t already), browse its Instagrammable aisles, choose a 'moment' that speaks to you, and scan it to score a reward that'll help you bring that experience to life, such as gift cards to your favourite brands, car rentals, Dyson products and more.

A group of friends eating on the patio of a restaurant. A group of friends eating on the patio of a restaurant. Valeriya Kobzar | Pexels

You don't have to be in Toronto to score awesome moments with AIR MILES, either. If you miss The Moment Shop's Toronto appearances, you can check out their mobile shop, which will be hitting the road across the country. You can keep up with its national tour here.

Plus, no matter where you are in Canada, you can enter the Epic Moments Giveaway. There are four unforgettable experiences to be won, like the Karaoke-It-Up in Japan moment and the Long-Awaited Family Reunion moment.

People embracing at a family gathering. People embracing at a family gathering. Askar Abayev | Pexels

The Moment Shop and Epic Moments Giveaway are just the beginning of AIR MILES' fresh focus on helping Canadians collect more meaningful moments.

Collect More Moments

Recognizing a growing desire for meaningful experiences, AIR MILES conducted a survey that found 67% of Canadians crave more moments with their loved ones. So, AIR MILES updated its platform to empower you to embrace experiences and connections, not just things.


A man relaxing on a sun lounger. A man relaxing on a sun lounger. Andrea Piacquadio | Pexels

Becoming an AIR MILES collector is easy if you still need to become one. You can sign up directly at The Moment Shop when you visit, or if you simply can't wait, you can head to their website and click "Join Now." Your AIR MILES card will be mailed out ASAP, and in the meantime, you'll get a digital version to add to your phone so you can collect Miles immediately and take part in epic events like The Moment Shop and Epic Moments Giveaway!

The Moment Shop by AIR MILES

Price: Free for AIR MILES collectors.

When:

  • Friday, July 5: 12-7 p.m.
  • Saturday, July 6: 11 a.m.-7 p.m.
  • Sunday, July 7: 11 a.m.-6 p.m.
  • Thursday, July 11: 12-7 p.m.
  • Friday, July 12: 12-7 p.m.
  • Saturday, July 13: 11 a.m.-7 p.m.
  • Sunday, July 14: 11 a.m.-6 p.m.

Address: 360 Queen St. W., Toronto, ON

Details: Visit the AIR MILES pop-up to browse their aisles of "moments" and take home your very own experience to share with your favourite people.

To learn more about AIR MILES and sign up as a collector, visit their website and follow them on Instagram, Facebook and X.

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