This article is part of Narcity's Upload series, supported by Narcity Media Group brands Boulevard and Rally. These conversations with creators peel back the digital curtain, revealing the real people, passions and stories behind the uploads.
Born and raised in Toronto, Aretha started documenting her meals and explorations of Montreal restaurants eight years ago. In recent years, she has become a reference for Asian culture and cuisine, as well as fun activities to do in and out of MTL. Down to earth and authentic, you can trust her to give honest reviews and the best recommendations. She is always staying updated on the latest trends; possibly even setting some herself! Catch Aretha on Instagram, Tiktok, and everywhere else!
Tell us more about yourself
Hi I'm Aretha! I'm a Montreal-based food/restaurant (occasionally activities) content creator. I love cats but I'm also extremely allergic to cats.
I came to Montreal from Toronto, and starting documenting my food adventures in the city! What started as a food diary grew into what it is today.
How would you describe the style and tone of your content?
Two words: informative and fun. My videos are supposed to give you a piece of information, but also injected with my own personality and opinion.
Just trying to constantly improve my online presence and voice! I'm always changing and trying new things.
What do you enjoy most about content creation?
Not so much the creation process, but the feedback I get is what makes it worthwhile. I love it when the audience actually visits the spots I recommend and gives me a review!
What is your creation process?
Shooting -> Eating -> Storyboarding -> Editing -> Voiceover -> Captions -> Post! There's actually so much more involved in the process, I consider it my 5-9 job!
I want to go beyond what a regular "foodie" is; my goal is to be a tastemaker! Meaning people watch my content and will trust what I say because they understand and align with my taste.