Loblaws Is Cutting Discounts On Expiring Foods & Canadians Aren't Buying Their Reason

If you've been relying on the discounts that Loblaws offers on foods nearing expiry, you might need to rethink your grocery shopping strategy.

Loblaw confirmed to The Canadian Press via spokesperson Catherine Thomas that they will no longer be offering 50% off of meat, fruit, and vegetables as they near expiration and will instead offer 30% off on last-day sale items. She noted that customers can find savings via promotions, flyers, and apps that connect consumers to discounted food at stores.

On the Reddit thread r/askTO, many shared their feelings about the change in the discount.

"Loblaws won't be marking food that's near expiry to 50% off. To keep prices 'consistent' they're gonna mark it at 30%," said one user. "Is anyone buying this garbage of 'consistency'? At this rate, how can anyone shop there?! Galen Weston, Ontario sheriff of Nottingham."

"I really rely on the 50% stickers for meat and prepared foods. I was really really disappointed to see those 30% off stickers," said another. "I buy the reduced items to prevent them from going straight in the garbage when I can vac seal and freeze them! Now I deciding to go to other places. This pissed me off so much. I don’t buy anything from Loblaws unless it’s reduced."

"Dang, I often went through their clearance section for breads and other baked items to freeze for later," read one comment. "The discount on the pre-made salads was also decent if things were super busy and dinner needed to be a quick one."

Narcity reached out to Loblaw for comment but did not hear back by the time of publishing.

This article's cover image was used for illustrative purposes only.