Loblaws Is Walking Back Their Decision To Scrap 50% Off Expiring Food & The Backlash Worked

Loblaws has reversed its decision to scrap 50% off near to expiring foods just days after news broke that they would be implementing the measures.

The company confirmed to media outlets last week that instead of the 50% off, they would instead only offer 30% off on last-day sale items like prepared meals, meat, fruit, and vegetables.

Why you should care: After the initial news of the discount going down from 50% to 30%, Canadians took to social media to express their thoughts on the change.

"I really rely on the 50% stickers for meat and prepared foods," said one user on a Reddit thread on r/askTO dedicated to the topic. "I was really really disappointed to see those 30% off stickers."

What they’re saying: "We’ve listened to the feedback from our customers and colleagues and are reverting (where it existed before) to the 50% off discounts," Loblaw Public Relations said in an email to Narcity. "Customers can expect to see 50% stickers returning in the next few weeks."

ICYMI: The latest Consumer Price Index shows that from November 2023 to December 2023, the price of food went up by 0.3% and that from December 2022 to December 2023, food in general was 5% more expensive.

To help save money while shopping for food, price-matching via weekly grocery flyers can help lower the cost of your bill and shopping for certain items at Dollarama might as well.

This article's cover image was used for illustrative purposes only.