This Sobeys contest could score you an epic summer picnic

If a summer picnic sounds good, how about a free, fully catered picnic for 25, complete with local food, games and an oversized Canada-shaped picnic blanket?

Sobeys, proudly Canadian-owned and operated since 1907, has launched the So Canadian Picnic contest to bring people together with food, fun and community connection while celebrating everything that makes Canada unique.

Thanks to Sobeys, two lucky winners will each receive a grand prize hosted picnic for up to 25 friends and family — a fun, tasty and unforgettable summer experience where they won’t have to lift a finger.

Each prize includes an oversized, limited-edition Sobeys picnic blanket in the shape of the Canadian map, a professionally set-up picnic in a local park, backyard or community space near the winner’s residence, and a fully catered experience for up to 25 guests. The curated menu will feature Canadian-inspired food and seasonal favourites, including Compliments products, along with summer-themed activities.

In addition to the two grand prize winners, 30 more people will each receive a limited-edition So Canadian Picnic Kit. Filled with Canadian food items, including Compliments products, the kits also include a custom Canada-shaped picnic blanket and a picnic basket with a reusable cutlery set – everything you need to make your Canada Day or summer picnic extra special.

How to enter the Sobeys So Canadian Picnic contest

It's easy to enter the So Canadian Picnic contest* and be in the running to win one of two hosted picnics or one of 30 limited edition So Canadian Picnic Kits. Here's what you have to do:

• Follow @sobeys on Instagram and/or @sobeys on Facebook;
• Like the contest post on Sobeys’ Instagram page and/or Sobeys’ Facebook page; and
• Comment on the contest post what you’re doing to celebrate Canada Day this year and tag a friend you'd bring to your ideal Canada Day picnic.

You have until June 16, 2025, to enter the contest, and winners will be announced soon after. There is a limit of one entry into the contest per Instagram and Facebook account per person during the contest period.

At a time when supporting homegrown Canadian products and businesses is more important than ever, the Sobeys So Canadian Picnic contest is here to make your summer unforgettable!

*NO PURCHASE NECESSARY. Full Contest rules found at https://bit.ly/43wlMkH. Contest runs from 12:00am ET on May 28, 2025, and ends at 11:59pm ET on June 16, 2025. Open to legal residents across all provinces of Canada excluding Québec who have a valid and public Instagram and/or Facebook account and be contactable by direct message on your Instagram and/or Facebook account, and who have reached the age of majority on the date they enter the Contest. There are two (2) grand prizes to be won. Each grand prize consists of one (1) oversized, limited edition Sobeys picnic blanket in the shape of the Canadian map, a professionally set-up picnic in a local park, backyard or community space near the potential winners residence at the discretion of the Sponsor and Administrator, a catered experience for the winner and up to 25 guests, featuring a curated menu of Canadian-inspired food and seasonal favourites, and on-site activities (ARV $60,000.00 (CAD) each). There are thirty (30) secondary prizes to be won. Each secondary prize consists of one (1) Sobeys picnic blanket, a selection of delicious treats and drinks from Sobeys’ favourite brands, and one (1) picnic basket for four (4) people with a reusable cutlery set (ARV $500.00 (CAD) each). The prizes have no equivalent cash value, are non-transferrable and no substitutions will be made. Correctly answered skill testing question required. Odds of winning depend on the number of eligible entries received.