As of Tuesday, Ontario retailers are calling on the Ford government to reconsider their decision to lock down parts of the province.
Big box companies like IKEA, Hudson's Bay, and Indigo argued in an open letter that the restrictions could be "making things worse."
The long list of non-essential retailers is also denouncing Ford for excluding them from the holiday season.
The problem is that Ontario's policy of segregating 'non-essential' retailers from those deemed essential might actually be making things worse.
The letter calls on the Ontario government to open all retail in the province and impose a 25% capacity limit on non-essential retail in lockdown regions.
It also suggests that social distancing, mask policies, and hand sanitization will keep customers safe and businesses flourishing.
"Capacity restrictions backed by strong social distancing and other safety measures already in place will deliver better health outcomes in a way that is effective, fair, save jobs, and supports local businesses and families," the statement adds.
Ford's government implemented a 28-day lockdown on November 23, 2020, for both Toronto and Peel.
The move came in an attempt to slow down Ontario's rapid spread of COVID-19.