The 2022 Winter Olympic Games are right around the corner, and it’s time for Team Canada to show the world what it’s made of. Winter sports and Canada go together like peanut butter and jelly. (Seriously, name a better duo — we'll wait.)
Whether you're a sports fan, an athlete or just feeling that patriotic love, you probably can't wait for the games to finally begin.
Crowd cheers can motivate athletes and even help them perform better. But this year, due to COVID-19 protocols, international fans won’t be able to fill the stands at the 2022 Olympic Games.
Thankfully, Cheerios is super committed to connecting athletes to their fans, and they created a way for Team Canada to do just that through the cereal company's #CheerWithCheerios campaign.
By using the QR code found on Cheerios Cheer boxes, Canadians can unlock one of six interactive AR (augmented reality) experiences. Flex your Team Canada knowledge in a round of trivia, play games and show some love to athletes with personalized messages.
That means you can be a champion of cheer while Team Canada athletes become champions of their sports.
Courtesy of Cheerios
In the Canadian Team’s Athlete Lounge at the Beijing 2022 Olympic Village, Cheerios has installed a new “Cheer Booth,” where Team Canada athletes can read (or hear) the support from folks back home.
Once you've sent a personalized message, continue to show your support by keeping up with your faves on Instagram and TikTok — you might even get an insider’s look at the Canadian Team’s Athlete Lounge at the Beijing 2022 Olympic Village.
Sarah Nurse
@sarahnurse We did it! Long trek but we finally made it to Beijing! ✈️ #Olympics #TeamCanada
TikTok: @sarahnurse
Sport: Women's Ice Hockey
Who She Is: Sarah Nurse started skating at age 3. Today, she’s an Olympic medalist and a member of the Professional Women's Hockey Players Association.
This year, she hopes to take home the gold.
Mark McMorris
Instagram: @markmcmorris
Sport: Snowboarding
Who He Is: Two-time Olympic medalist Mark McMorris is a snowboarder who turned pro in 2010, specializing in slopestyle and big air events.
Mark is Canada's first slopestyle Olympic medalist (woot woot) and the first athlete in the world to land a backside triple cork 1440. Don't forget to show your support and cheer him on at Beijing 2022.
Piper Gilles
@pipergilles Beijing Olympics here we come!!! #teamcanada #olympian #canada #skatingtok #beijing2022 #fyp #viral @lululemon
TikTok: @pipergilles
Sport: Ice Dance
Who She Is: 2021 ISU Championships World bronze medalist Piper Gilles has been representing Canada worldwide alongside her partner, Paul Poirier, since 2011. Through her skating, Piper hopes to honour her mother, who passed away in 2018.
Show Piper some support by following her on TikTok — where you’ll find fun dances and behind-the-scenes footage of her practice — and sending over a personalized message or video.
Paul Poirier
Instagram: @pauldpoirier
Sport: Ice Dance
Who He Is: Piper's partner, Paul Poirier, is also a 2021 ISU World Championships bronze medallist. On top of that, he’s a three-time Four Continents medallist, a 2019 Skate Canada International champion and a two-time Canadian national champion.
Plus, Paul’s an advocate for the queer community, actively supporting the next generation of LGBTQ+ athletes.
Charles Hamelin
Instagram: @charleshamelin
Sport: Short-Track Speed Skating
Who He Is: Charles Hamelin is a Canadian short-track speed skater who has accumulated five medals (three gold, one silver and one bronze) over the course of his time in the Olympic world.
He's won a total of 13 world titles and a whopping 41 world-championship medals, garnering the love of fans across Canada along the way.
As a fan of Team Canada, your role in the Beijing 2022 Olympic Games is super important! Words of encouragement can help athletes persevere through times of pressure and stress.
And thanks to Cheerios, you can keep Team Canada's spirits up from miles away.
Just use the QR code found on Cheerios Cheer boxes to unlock unique experiences and spread the cheer via video or text. Talk about a tasty way to show some love for your home and native land.
To learn more about the Cheer with Cheerios campaign, check out Cheerios' website or follow them on Facebook, Instagram, or Twitter.
