Father's Day isn't just about neckties, barbecues and dad jokes anymore. This year, Canadian dads are refreshing their resumes to honour their biggest role.
In a move that's sparking a nationwide conversation, Dove Men+Care is encouraging fathers to update their LinkedIn profiles with a long-overdue title: Dad.
The movement, called #MyMostImportantRole, challenges the old-school notion that professional success is the only kind that matters and invites men to show up for their families with the same pride they bring to work.
It's a simple yet powerful act: Just add "Dad" to your LinkedIn experience section, share your story using these custom illustrations and help reframe fatherhood as a full-time role that deserves just as much recognition as "CEO" or "Director."
Illustration of a Dad reading with child in tentCourtesy of Mateusz Napieralski
Backed by Dove Men+Care's longtime partner Dad Central and featuring big-name Canadian dads like chef David Rocco, keynote speaker Shawn Kanungo, commentator Donnovan Bennett and entrepreneur Ross Simmonds, the movement brings together real voices with real change.
Psychiatrist Dr. Andrew Howlett will also weigh in on the mental health and developmental benefits active fatherhood delivers for everyone in the family.
Current research continues to highlight the powerful impact of positive father involvement (PFI), showing strong associations with positive outcomes in children. Engaged fatherhood in early childhood has been linked to long-term benefits, including:
- Reduced rates of depression in pre-adolescents and as children grow
- Lower likelihood of substance use in adolescence
- Increased independence and confidence in children
These findings reinforce that active, positive fathering plays a vital role in supporting both emotional and developmental well-being throughout a child’s life.
Fatherhood isn't just something you do outside of work — it is work. It's time, care and commitment that deserves to be seen. So, this Father's Day, if being a dad is part of who you are, why not make it part of your profile too?
To take part, update your LinkedIn profile with "Dad," share your story using #MyMostImportantRole and show the world what modern masculinity and leadership really look like.