Following an impressive Saturday Night Live (SNL) bit performed by Bowen Yang, “save Kim’s Convenience” has started trending on Twitter.

During SNL on Saturday, March 27, the Chinese American actor, comedian and podcaster began with a message about anti-Asian hate crimes.

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After joking about being referred to as the show’s “Asian American cast member,” Yang became more serious as he explained that “things for Asians in this country have been bleak for the past two weeks... and all the weeks before that since forever.”

Towards the end of the sketch, Yang shouted “Save Kim’s Convenience!” — a nod to the recently-cancelled show about a Korean Canadian family running a convenience store in Toronto.

By Sunday afternoon, #SaveKimsConvenience was trending on Twitter, with many people referring to Yang’s SNL bit in their posts.