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Summary

The Tragically Hip Is Suing A Toronto Brewery For Over $500,000 Because Of A Beer

That's one pricey lager.
Staff Writer

The 100th Meridian amber lager at Mill Street Brewery has nothing to do with The Tragically Hip, and they're suing the brewery because of it.

In court documents filed on Tuesday, February 9, the legendary Canadian band says that Mill Street is unfairly profiting off an association with "At The Hundredth Meridian," a classic Hip song from 1992.

Editor's Choice: You Will Now Be Paying Cheaper Electricity Bills For Even Longer In Ontario

We all know “At The Hundredth Meridian” was Gord Downie’s idea, not Mill Street’s. The Tragically Hip

In the court filing, the Hip are claiming over $500,000 in damages and they want Mill Street Brewery to stop selling and promoting the beer, which has been around since 2014. 

They allege the brewery was "knowingly or recklessly" marketing the beer to imply the band was affiliated with the product.

In an email newsletter sent to fans, the band says they didn't realize how many people were confused about the drink.

"It turns out that Mill Street Brewery has used our band name, our albums, and even Gord Downie’s picture on their social media in connection with their 100th Meridian beer," the newsletter said.

"We weren't happy that you, our fans, were being led to believe that by buying Mill St's 100th Meridian Beer you were supporting us," said the band's letter to fans.

In an email statement to Narcity, Mill Street Brewery General Manager Daryl Minor said the company was "disappointed this step has been taken."

"[We] are confident that the claim is without merit," Minor said.

  • Cormac O'Brien was an Associate Editor at Narcity Canada, covering all things exciting and trending about Canada. He has a Bachelor of Fine Arts in Creative Writing and Journalism from the University of Victoria, where he served as the Editor-in-Chief of the campus newspaper and was awarded the BCYNA Community News Scholarship for his writing. He was also the producer and co-host of Now On Narcity, Narcity's flagship podcast.

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