If you've ever stood in front of the Ben & Jerry's section of the freezer aisle, you know the struggle that comes with choosing which delicious pint(s) to take home.
That decision is about to get even harder because there's something exciting in store (literally) for ice cream fans this summer, and it involves Ben & Jerry's most decadent pints yet.
Ben & Jerry's new Core Ice Cream flavours take cookie dough, fudge, peanut butter and brownie batter, and turn them into an indulgent core at the center of a pint, giving you more of what you love.
Whether you indulge with creamy peanut butter, decadent fudge, gooey brownie batter or chewy cookie dough, you're in for a treat. And if you believe that you can never have too much of a good thing, Ben & Jerry's new digital scavenger hunt will be right up your alley.
To celebrate the launch of Ben & Jerry's Cores they're giving Canadians the opportunity to win a year's supply of Ben & Jerry's ice cream, plus tons of other exciting prizes. The hunt, called #ToTheCore, kicked off Wednesday, August 18 and will run until Sunday, August 22,11:59 p.m. EST.
Courtesy of Ben & Jerry's
To join, keep an eye out on Ben & Jerry's Canada Facebook page each day for your first clue that will lead you to solve a series of puzzles. Once you've solved the final puzzle of the day, you'll be brought to the Ben & Jerry's contest hub to enter your answer, unlock the core and unveil your prize.
Clues and puzzles will change every day, which means each day is a new chance to win some incredible prizes. For more information, visit Ben & Jerry's #ToTheCore page here.
Two lucky players each day will score the grand prize of a year's worth of Ben & Jerry's ice cream, but if that's not you, don't sweat it. There are more than 150 other prizes up for grabs per day, including one or six months of free Ben & Jerry's ice cream, exclusive branded swimsuits, branded swag kits, plus over 10,000 coupons for Ben & Jerry's ice cream.
Everyone who participates will also automatically be entered into a draw for the chance to win a one-of-a-kind Ben & Jerry's parka to keep warm and cozy during the winter months — even while you're eating ice cream!
So flex those puzzle-solving muscles, keep an eye on Ben & Jerry's social pages for clues starting on Wednesday, August 18, and make room in your freezer for (hopefully) a year's worth of ooey-gooey, chocolatey, decadent ice cream.
Ben & Jerry's Core Ice Cream flavours are available at major retailers across Canada, including: Peanut Butter No Bake Cookie Dough Core, Peanut Butter Fudge Core, Brownie Batter Core, and Chocolate Chip Cookie Dough Core. Each one sells for $6.99-$7.99.
Win A Year's Worth Of Ice Cream With Ben & Jerry's "To The Core" Digital Scavenger Hunt
Price: Free to participate
When: The hunt starts Wednesday, August 18 at 12 p.m. EST and will run until Sunday, August 22 at 11:59 p.m. EST.
Details: To celebrate the launch of Ben & Jerry's Cores ice cream, the Ben & Jerry's team has worked with clue masters to create fun digital puzzles and experiences that are meant to be enjoyed by everyone — no matter if you're competing solo or with family and friends. Prizes include free ice cream for a year and other exclusive merch like Ben & Jerry's swimsuits, swag kits and a one-of-a-kind Ben & Jerry's parka.