This Canadian Company Makes Cute Men’s Underwear That Keeps You Cool Down There

It beats standing in front of the fridge with the door open.
Senior Editor, Studio

Not a single person in the world likes dealing with chafing and friction. That’s why Vancouver-based company SAXX Underwear launched a series of undies that keep your private parts in place. 

Even better, their Hot Shot boxer briefs ($40 a pair) are equipped with a unique DropTemp technology so you stay cool while biking, hiking or whatever it is you like doing outdoors. 

It’s hard to articulate the science that went into it, but trust us when we say our minds are blown! They say it’s “the best thing to happen to hot balls since standing in front of the fridge with the door open.” 

There are a lot of funky patterns to choose from - we love the on-trend Multi Tidal Wave pair - and a few solid colour options for those who like to keep it simple.

Underwear isn’t the only thing you can find on their website. They have cooling crew-neck shirts for $60, slim-fit swim trunks in the $80 - $90 range and cozy sweatpants for $70 that are ridiculously roomy around the butt and thighs. You can melt into your couch without having to readjust every five minutes. 

SAXX Underwear

Price: $27 - $40 for a pair 

Details: Super soft boxer briefs that come in a bunch of colourful prints. They keep your junk literally in the trunks while also keeping you cool and dry during those gnarly summer heatwaves. 

  • Natalia Buia was a Senior Editor for Narcity Media's Studio in Toronto, Ontario. Always on the hunt for the best bargain, she has written commerce content for other publications including HuffPost Canada. When she's not working, Natalia can be found watching true-crime documentaries and eating potato chips.

These are all the Canadian Girl personality types — and yes, you are one of them

Once in our life we will meet a strong-willed girl who's from Thunder Bay.

5 reasons why you need to pack up and leave Ontario for Calgary immediately

As an ex Ontarian, here’s why I chose to uproot my life.