A few weeks ago, Canadian singer The Weeknd posted a selfie on Instagram that left fans scratching their heads.
In the photo, the star's face looks totally reconstructed and left people asking "what happened to the Weeknd's face?"
Editor's Choice: What Is Going On With The Weeknd's Face?
The singer had also previously posted several photos of his face beaten, bloodied, and bandaged.
But, even after the video came out, the "injuries" on his face continued to get worse.
So, what is this all about? In an exclusive interview with Variety, The Weeknd revealed the reason for the charade.
"The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated," shared the "Can't Feel My Face" singer.
When asked why he appeared in public as the beaten-up character, The Weeknd replied, "Why not play with the character and the artist and let those lines blur and move around?"