Justin Bieber Designed The Toronto NHL All-Star Game Jerseys & The Reactions Are Hilarious

Fans did not hold back!

Justin Bieber in a yellow jersey, and with a mouth guard in his mouth. Right: A red and yellow NHL jersey on hangers.

Justin Bieber wearing an NHL All-Star jersey. Right: The 2024 NHL All-Star jerseys.

Tyrell Hampton, Tyrell Hampton
Senior Writer

The National Hockey League and Adidas unveiled a new partnership with Justin Bieber ahead of the 2024 NHL All-Star Game.

The Canadian pop star's clothing brand Drew House collaborated with the NHL and the apparel company to design a new collection of jerseys for the big event in Toronto and fans have been sharing their opinions online ever since.

The 2024 NHL All-Star jersey collection features four versions (blue, red, yellow, and white), one for each All-Star team.

Four jerseys, a blue one, red one, yellow one, and white one on hangers with a yellow star and the NHL logo on the front.The 2024 All-Star jerseys.Tyrell Hampton.

In a statement, the NHL Chief Brand Officer and Senior Executive Vice President said the Toronto event was the perfect setting for a "fresh perspective" on the All-Star jersey.

"The vibrant colours in this year’s All-Star collection are both youthful and classic and offer the perfect complement to the young NHL talent set to meet in Toronto for this year’s NHL All-Star Weekend," Brian Jennings said in a press release.

Drew House shared photos of Bieber wearing the jerseys in an Instagram post over the weekend.

As soon as the jerseys went public, people were quick to share how they felt about the design, and it looks like not everyone loves it.

One person on X compared the jerseys to cans of Rockstar.

Another person thought they looked similar to bags of Doritos.

Another post on X also poked fun at the design.

This isn't the first time Bieber has collaborated with Adidas and the NHL. In 2022, the Canadian singer helped design a special Maple Leafs jersey ahead of the team's "Next Generation" game. That jersey was blue, black and white on one side and had a gold and black design on the other side.

As for the 2024 NHL All-Star Weekend in Toronto, Bieber has confirmed he'll be there.

Last week he shared a video message from Toronto Maple Leaf Auston Matthews who said he was excited to see the singer at the event.

Matthews will represent the Leafs at the All-Star Weekend.

Mitch Marner, William Nylander and Morgan Rielly have also been added to the All-Star Game roster thanks to fan votes, according to the NHL.

Canucks' J.T. Miller, Elias Pettersson and Thatcher Demko were also voted into the big game.

They'll be joining Vancouver Canucks captain Quinn Hughes and Edmonton Oilers captain Connor McDavid.

The NHL All-Star Weekend will run from February 1-3 in Toronto with the all-star game scheduled for February 3 at Scotiabank Arena.

  • Senior Writer

    Asymina Kantorowicz (she/her) was a Senior Writer for Narcity Media. She has worked at Yahoo Canada, CTV News Vancouver Island, CTV News Channel, and CHCH News. Over the past eight years, she took on various newsroom roles and helped produce award-winning newscasts. Loving the fast-paced environment of any newsroom, she helped cover stories like the 2016 royal visit to Victoria, the 2019 B.C. manhunt, and provincial elections. She had an MA in journalism and a BA in media from Western University. She moved from Toronto to Victoria a few years ago and loved being close to the ocean.
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