Toronto is getting an immersive Oz experience with wizard cocktails and spellbinding scenes

Follow the yellow brick road! This spellbinding new experience in Toronto will whisk you away to the magical world of Oz — without the tornado.

Immersive entertainment venue Illuminarium is unveiling a brand new adventure called Journey to Oz beginning November 28, 2024 in the Distillery District.

Created by Secret Location, the 60-minute musical will transport you into the magical land of Oz, brought to life through 360-degree animations.

You can travel alongside iconic characters including Dorothy and the Scarecrow as you explore the mystical realm and even meet the wizard.

"Illuminarium Toronto will be the first venue in our worldwide network to showcase the most enchanting interactive immersive experience to date," Ryan Andal, co-founder and president of Secret Location said in a press release.

"Our goal is to design imaginative encounters that profoundly connect with the hearts and minds of our guests."

You won't want to miss out on the new Illuminarium Bar where you can find wizard-inspired cocktails and mocktails.

Tickets are currently available online. This year, there is a new Double Show Combo ticket that includes a Distillery Winter Village Express Entry ticket, Journey to Oz, as well as free admission to the holiday Winterland attraction, so you can add a bit of festive cheer to your outing.

Put on your sparkly red shoes and experience a little taste of Oz at this wickedly fun attraction.

Before you get going, check out our Responsible Travel Guide so you can be informed, be safe, be smart, and most of all, be respectful on your adventure.