Ulta Just Announced That It Will Double The Amount Of Black-Owned Brands On Its Shelves

Ulta Beauty just announced that it will double the amount of Black-owned brands on its shelves in 2021. 

The nation's largest beauty retailer is taking steps this year to increase diversity and inclusion commitments in its stores.

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We have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity. Mary Dillon, Ulta Beauty CEO

In addition to doubling Black-owned products, Ulta is dedicating more than $4 million in marketing support of Black-owned beauty companies to fuel brand awareness and sustain growth.

"The company will work directly with Black founders and entrepreneurs with the goal to grow brands so these beauty leaders can thrive as they continue to serve the Black community," said Ulta in a press release. 

The company also announced that actress Tracee Ellis Ross will be Ulta's new Diversity and Inclusion Advisor. 

"This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved," shared Ellis Ross. 

Ulta added that it will further strengthen its diverse workforce and continue to prioritize its leadership as a diversity-forward employer.

The company released all of this important news alongside a powerful new campaign featuring Black leaders in the beauty industry.