The GMB host really wanted to talk about how "slim" she looked.
A Good Morning Britain host is getting ripped on social media for paying attention to Kate Middleton's waist instead of her words.
Richard Madeley, who co-hosts the morning show on Britain's ITV, is facing plenty of backlash for commenting on the Duchess of Cambridge's body on Monday.
"She's so slim, isn't she, Kate?" he said on air, after a report about Kate and Prince William's Earthshot Prize awards.
The couple attended the Earthshot ceremony on Sunday to promote green-energy projects around the world, and to hand out prizes to the best ideas.
But Madeley just wanted to talk about Kate's looks afterward.
"Tiny, tiny waist," he said.
"She looks absolutely terrific," his co-host Susanna Reid responded.
That little exchange enraged many viewers online, and they turned to Twitter to rip Madeley for his comments.
Men, this is what misogyny looks like. Did he even hear Kate's speech?
We watched #Earthshot last night and were blown away by the solutions and commitments people around the world have.
But this is what Richard Madeley took away from it... a woman's looks. https://t.co/qLcDXf67rd
— Animah Kosai (@SpeakUpAtWork) October 18, 2021
"This is what misogyny looks like," one user tweeted. "Did he even hear Kate's speech?"
GMB show a video round-up of last night's Earthshot Prize featuring lots of innovative ideas for saving the planet.… https://t.co/6X7qQ5Koup— James M-AAAGHH-sters 👻🎃 (@James M-AAAGHH-sters 👻🎃) 1634538093.0
Madeley didn't apologize on Tuesday.
Instead, the show faced a fresh round of controversy after interviewing Meghan Markle's estranged father, Thomas.