AXE fans have grown up, and now, so has AXE.
Once synonymous with locker rooms, adolescence and the unmistakable scent of middle school, the iconic body spray brand has undergone an elegant evolution. The brand's transformation introduces a new and refined line that seamlessly combines AXE's affordability with an unmistakably premium scent.
Formulated alongside Ann Gottlieb — a world-renowned perfumer whose credits include Dior, Marc Jacobs and more — the new AXE Fine Fragrance Collection showcases four top-tier scents: Black Vanilla, Blue Lavender, Aqua Bergamot and Green Geranium.
The curated selection has the sophisticated swagger familiar to anyone who has undergone a well-timed glow-up.
In fact, young men are already showing a clear preference for AXE Black Vanilla over a luxury scent. In a recent blind scent test, 74% of guys said they preferred the scent of AXE Black Vanilla to Tom Ford's Tobacco Vanille, a luxury cologne that retails for upwards of $250.
Meanwhile, adding a bottle of AXE's new Fine Fragrance Collection to your shopping cart costs less than $13, proving that quality fragrance doesn't have to come with a hefty price tag.
An AXE billboard at CF Toronto Eaton Centre announcing the outcome of the blind scent test. Courtesy of AXE
Plus, it's convenient to find. The collection is now available at major retailers like Walmart, Shoppers Drug Mart and online at Amazon, so you can pick up your favourite scent wherever you're shopping.
Do you know that feeling when you run into someone from middle school as an adult, and they're just crushing it? Brace for that when you catch the levelled-up vibe of the AXE Fine Fragrance Collection.
Learn more about the AXE Fine Fragrance collection on their website. You can also follow along on Instagram, Facebook, YouTube, X and TikTok.