"Our future is fur free."👇🇨🇦
Luxury Canadian brand Canada Goose has committed to going fur-free by the end of 2022.
In a notice shared on June 24, the clothing company promised that it will stop buying fur by the end of 2021 and cease all manufacturing with fur by the following year.
FUR FREE. As a brand driven by our purpose, we are committing to a future without fur. In 2021, we will end the pur… https://t.co/rBPs8YeGn1— Canada Goose (@Canada Goose) 1624534776.0
"Our future is fur free," reads the company's message on Thursday. "As a brand driven by our purpose, we are committing to a future without fur," it added.
In 2020, the outerwear business announced plans to become more eco-friendly by switching from purchasing "new fur" to only using "reclaimed fur".
However, their latest commitment promises a future without any fur at all.
The brand has faced criticism for years for its use of animal products, such as coyote fur.
Animal welfare organizations such as the People for Ethical Treatment of Animals (PETA) and celebrities like Pamela Anderson have blasted Canada Goose publicly, accusing it of allowing coyotes to "suffer for days in steel traps."