Cineplex Says Canada's 'Inconsistent' Vaccine Rollout Could 'Delay A Return To Normalcy'

There's optimism about a recovery though.
Senior Writer

As the country still deals with COVID-19, Cineplex has called Canada's vaccine rollout "inconsistent" and has argued it could "delay a return to normalcy."

In a report looking back on 2020 and looking ahead to the future, Cineplex's president and CEO Ellis Jacob said the pandemic "had an unprecedented impact" on the movie theatre company.

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The COVID-19 pandemic has had an unprecedented impact on Cineplex. Ellis Jacob, Cineplex CEO

The report also talked about reopening plans and said that efficiently rolling out vaccines will help get the country back to normal and end the pandemic.

The movie theatre chain said it has been affected by the pandemic because of restrictions on what can be open, gathering limits and film releases being pushed back.

Also, some flicks skipped theatrical releases completely and went straight to streaming.

Even though there is no known end date for the pandemic, the company said it's optimistic there will be a recovery and people will come back to movie theatres.

Cineplex recently revamped the Scene card and started offering private screenings at the end of 2020 that you can still book now, depending on restrictions in your area.

  • Senior Writer

    Lisa Belmonte (she/her) is a Senior Writer with Narcity Media. After graduating with a Bachelor of Journalism from Toronto Metropolitan University (formerly Ryerson University), she joined the Narcity team. Lisa covers news and notices from across the country from a Canada-wide perspective. Her early coverage of the COVID-19 pandemic earned Narcity its first-ever national journalism award nomination.

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