Well, that was quick. The backlash has been swift and fierce. With the Loblaw pandemic pay being cut, it has led to calls for all of the company's stores to be boycotted. The company's executive officer was even trending because of it.\nAfter news that workers at Loblaw stores wouldn't be getting the extra $2 per hour pay premium anymore started circulating, people got online and started talking.\nOn Twitter, many have been voicing their displeasure with the company and people have been using #BoycottLoblaws in their tweets.\n"Bring it back and change the name from pandemic wage supplement to just wage," one person said.\nAnother person tweeted that they actually cancelled the grocery order they had placed for today.\nMany others also said that the company has lost their business for good because of this.\n"Guess we should start shopping at their competitors," somebody else tweeted.\nOne person even called the move "criminal."\nEven NDP leader Jagmeet Singh took a shot at the company on Twitter.\nGalen Weston, chairman and executive officer of the company, sent out an update to customers on June 11 which included information about the end of the pandemic pay.\nThen on June 12, his name was trending on Twitter throughout the day.\n$12 million for fridges$475 million in a Caribbean tax haven$240 million profit off the pandemicCEO received $7,928,555 in compensation in 2018A board member on the federal government’s Industry Strategy Council But Loblaws can’t afford an extra $2/ hour for their workers https://t.co/FNPkAAakbd— Jagmeet Singh (@theJagmeetSingh) June 12, 2020\n@LoblawsON my wife and I just cancelled our grocery order for today. Well done... #howToLoseACustomer #BoycottLoblaws https://t.co/M6SGiSUKYA— Riccardo Caimano (@rcaimano) June 12, 2020\nThis is criminal. #BoycottLoblaws and take your business elsewhere.— David Jenkins (@DavidMJenkins) June 12, 2020\n"As the economy slowly reopens and Canadians begin to return to work, we believe it is the right time to end the temporary pay premium we introduced at the beginning of the pandemic," Weston said in the update.\nHe noted that another reason for the end of the $2 increase is that things have stabilized in stores.\n"After extending the premium multiple times, we are confident our colleagues are operating safely and effectively in a new normal," he said.\nAccording to the union that represents grocery workers in Canada, the end of the pandemic pay comes into effect this weekend.\n"The pandemic is not over. The danger has not passed," said Jerry Dias, Unifor national president, in a news release.\nUnifor is calling for fair pay to be made permanent as the country emerges from the pandemic.\n"Retail workers have always been essential, and they have always deserved much better. The fact is, the pandemic did not make these workers essential and did not create the inequities in retail, it simply exposed them," Dias said.\nWhile Weston said in his update that he would support government-led efforts to put forward a living wage, Unifor disagrees.\nThe union said that Loblaw has "consistently opposed" efforts to increase minimum wage.