Canada's Most Trusted Brands In 2021 Include Costco & Canadian Tire

Neither are the number one trusted brand, though! 🇨🇦

Most Trustworthy Brands In Canada Include Costco & Canadian Tire
Paul Mckinnon | Dreamstime
Managing Editor, Canada

When it comes to the most trustworthy brands in Canada, there are some pretty big names at the top of the list.

The Gustavson Brand Trust Index (GBTI), which ranked Canada's most trusted brands for 2021, has found that companies like Lego, Interac and President's Choice are believed to be trustworthy by the Canadian public.

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2021 Gustavson Brand Trust Index

The research considers Canadians' perceptions of a brand's overall trustworthiness, authenticity, relationship with consumers and how likely they'd be to recommend it, among other things.

This year, stores like Costco Wholesale, Canadian Tire, Chapters and Home Hardware were in the top 10 most trusted brands for 2021. This is in addition to brands like the Canadian Automobile Association and Dyson, which took first and second place in the list, respectively.

On the other hand, previously well-trusted brands like Amazon, Whole Foods, Air Canada and Tesla have dropped in the ranking, as "consumers felt that the companies' values no longer aligned with their own."

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    Helena Hanson (she/her) is the Managing Editor of Canada for Narcity and MTL Blog, where she brings her expertise in dreamy, aspirational travel journalism to life. A first-class graduate of Cardiff University's School of Journalism, Helena has a passion for inspiring readers to discover the magic in their own backyards. Originally from the U.K., Helena has spent years uncovering hidden gems and must-see destinations across countries like Sri Lanka, Vietnam, Indonesia, Japan, and more. Having lived in both Canada and Australia, she's become a seasoned expert in off-the-beaten-path adventures and bucket-list experiences that don't break the bank. Whether she's writing about things to do in Ottawa, Montreal, or her favourite spot—Disney World—Helena hopes to leave readers dreaming of their next adventure.

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