Chipotle Just Named A Bowl After The 'Chipotle Is My Life' Kid & You Can Get It Now
Chipotle just named a bowl after the iconic "Chipotle is my life" kid and you can get it now via their digital menu.
The Mexican eatery teamed up with now 12-year old Roy Murray to create not only the "Chipotle Is My Life" bowl, but also a t-shirt with his face and iconic quote on it.
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Roy went viral back in 2014 when his sister posted a video on Vine (RIP) of him exclaiming, "OMG I love Chipotle! Chipotle is my life," which in turn left us all saying those exact words every time we walked into a Chipotle establishment.
Now seven years later, the video is still engrained in our brains and Chipotle is finally paying homage to Roy by giving him his very own menu item.
The "Chipotle Is My Life" bowl recreates the exact meal that Roy was eating when he first said those iconic words — double white rice, black beans, chicken, tomatillo-red salsa, roasted chili-corn salsa, sour cream and cheese.
The chain even took things one step further and printed Roy's face on a t-shirt that you can buy for $16.00 on the Chipotle website.
"The phrase 'Chipotle is My Life' has become synonymous with love for the brand," said Chris Brandt, Chipotle's chief marketing officer in a press release.
Roy also received the Chipotle Celebrity Card — a card held by a small, elite group of brand super fans that grants access to free Chipotle.
You can order the "Chipotle Is My Life" bowl to-go via the Chipotle app and Chipotle.com.