A realtor has apologized after an offensive billboard in Etobicoke sparked outrage.
The billboard in question shows two RE/MAX real estate agents doing karate chops beside the word "COVID" crossed out, followed by "Real Estate Ninjas At Your Service."
The ad has been called "awful" and "offensive" by TV and radio host Pay Chen on Twitter, who wrote that "there are so many things wrong with this."
Nah bros ... this shit is (I shouldn’t have to say it). You know better. https://t.co/SZ4rf9SErc— Trevor Lui (@Trevor Lui)1602249452.0
Narcity reached out to RE/MAX, who stated that they were unaware that the agent had posted the billboard, but that actions have been taken to remove it.
"RE/MAX INTEGRA was not aware that this billboard had been deployed by these agents," says the email.
"The messaging in the advertisement directly conflicts with our values and belief in equality, inclusiveness, and access to homeownership for all."
According to the statement, the owner of the franchise, who works with the agents, has been alerted of the issue.
RE/MAX has "received confirmation that action will be taken to remove the billboard."
One of the realtors featured in the image, Michael Majeski, told CTV News that, "I not only apologize for the insensitivities of our billboard ad, and have already worked to have it removed immediately."