Toronto's New Market Lets You Pay With Social Media Posts & It's Total 'Black Mirror' Vibes
@genniferjordyn | Instagram, Denis Lipman | Handout

No, this isn't an episode of Black Mirror. You can actually pay for your products by posting on social media at this milk-inspired Toronto pop-up.

Pick-Me-Ups is Ontario's first "post-to-pay" pop-up. Created by MilkUP, the event is running from September 9 to October 2 and features a variety of local vendors selling limited-edition goods, including ice cream, glazed donuts, and jewelry.

Denis Lipman | Handout

All of the products are milk-inspired, so you can find cow print press-on nails, dairy illustrations, creamy desserts, and more.

Denis Lipman | Handout

There's no need to pull out your wallet when it comes time to pay. The pop-up only runs on social media currency, so all you need to do is post on TikTok or Instagram in order to get your goods.

Denis Lipman | Handout

Your post must include the hashtag #PMUxMilkUP and mention @MilkUPOntario. Only one post is required to check out, but of course, you're welcome to make as many as you wish.

Denis Lipman | Handout

You'll also need to be following MilkUP on Instagram or TikTok in order to enter the pop-up.

Denis Lipman | Handout

The products are only available while supplies last, so leave your wallet behind and head out to this unique, "post-to-pay" venue.


Denis Lipman | Handout

Price: Post-to-pay

When: September 9 to October 2, 2021, Thursday to Sunday, 11 a.m. to 7 p.m.

Address: 639 Queen St. W., Toronto, ON

Why You Need To Go: There's no need to bring your wallet along to this milk-inspired market, where you just need to make a social media post to pay for your goods.


Before you get going, check our Responsible Travel Guide so you can be informed, be safe, be smart, and most of all, be respectful on your adventure.

In Ontario, a vaccine passport is required to access some events, services and businesses, including restaurants and bars.