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Summary

MuchMusic Is Making A Comeback On TikTok & Gen Zers Won’t Know What Hit Them

"Video on Trial" is coming to TikTok. 👀

MuchMusic Is Coming Back & It's All Going Down On TikTok
@strombo | Instagram, much | TikTok
Senior Writer

This is not a drill, millennials! MuchMusic is making a comeback but it's going to look a lot different than it did in 2004.

A reimagined MuchMusic is returning on July 7 with new VJs and creators gracing your phone screen instead of your TV screen.

@much

The time is right 👀👀 #MuchMusic #MuchLove

TikTok will be the new home to iconic series from back in the day like Video on Trial, Intimate and Interactive and MuchMusic Spotlight, and the new MuchMusic will also include live performances, artist-hosted events and more.

While some content will only be on TikTok, some will be available on other social media platforms as well.

"MuchMusic has played an essential part in shaping the musical landscape for generations," Adam Burchill, TikTok Canada's head of music said in the announcement. "Today, TikTok is redefining the way that fans discover and engage with their favourite music and artists, and I'm excited for our platform to bring MuchMusic to a new generation of fans not just in Canada, but around the world."

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    • Lisa Belmonte

      Senior Writer

      Lisa Belmonte (she/her) is a Senior Writer with Narcity Media. After graduating with a Bachelor of Journalism from Toronto Metropolitan University (formerly Ryerson University), she joined the Narcity team. Lisa covers news and notices from across the country from a Canada-wide perspective. Her early coverage of the COVID-19 pandemic earned Narcity its first-ever national journalism award nomination.

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