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Summary

Roll Up The Rim’s ‘Please Play Again’ Is Never Going To Disappoint You Ever Again (VIDEO)

Happy retirement!
Senior Writer

Tim Hortons won't have a "please play again" message for Roll Up The Rim To Win 2021, and the coffee chain got rid of it with a sad montage.

The video shows black and white photos of people with their "please play again" tabs and notes that the losing rolls had been around for 35 years but now it's time for retirement.

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It had been used from 1986 to 2020.

Tims called the newly retired roll either a "Canadian legend or Canadian letdown."

For this year, the game has changed a lot — and not just because "please play again" is gone.

It's completely digital, with all of the rolls happening in the Tim Hortons app or website instead of cups, and it has a new name, Roll Up To Win.

Since there's no more "please play again," every roll wins, meaning it's impossible to not get something.

Roll Up To Win starts on March 8 and goes until April 4.

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    • Senior Writer

      Lisa Belmonte (she/her) is a Senior Writer with Narcity Media. After graduating with a Bachelor of Journalism from Toronto Metropolitan University (formerly Ryerson University), she joined the Narcity team. Lisa covers news and notices from across the country from a Canada-wide perspective. Her early coverage of the COVID-19 pandemic earned Narcity its first-ever national journalism award nomination.

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