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If you're planning on popping the question or looking for the perfect wedding anniversary gift, you probably noticed how some jewellery stores have ridiculously high markups. So, we did some research for you and found a Canadian brand that will make your ring shopping fun and affordable.
Goodbye markups, hello Diamonds Direct®. Diamonds Direct is an exclusively Canadian brand that offers fair pricing on natural and lab-grown diamonds both in-store and online across Canada.
Right now, Narcity readers can get 13% off everything with promo code NARCITY13.
You can shop the brand's diamond rings as well as its Jewellery Direct® and Gold Direct® collections of fine jewellery all on their website. If you prefer to browse in-store, you can also visit any of their four showrooms located at Yorkdale Mall, Eaton Centre, Square One or Sherway Gardens.
If you shop online, Diamonds Direct provides free Canada-wide consultations and shipping as well as 30 days to return any item at no extra cost.
Here are six diamond rings you can buy that are as gorgeous as they are affordable.
The Sophia Collection: Model B371-02
Diamonds Direct
Price: $1,085
Details: This solitaire ring can be customized with your preferred diamond shape, carat weight, and metal (white gold, yellow gold or rose gold). The model here features an oval cut diamond that would make for a stunning engagement ring or anniversary gift. Pricing here doesn't include the cost of a centre diamond which can be customized by you.
$1,085 On DIAMONDS DIRECT
Duo Diamond Stacker
Diamonds Direct
Price: $369
Details: Made in 14k solid yellow gold, this gorgeous ring from the Jewellery Direct® collection contains 18 diamonds throughout the entire band. It can be worn solo or stacked with other fine pieces in your jewellery box. If you have a birthday coming up, this is a great cost effective way to treat yourself.
$369 On DIAMONDS DIRECT
Diamond Criss Cross Ring
Diamonds Direct
Price: $849
Details: Looking to buy your partner something they'll never want to take off? Look no further than this solid 14k white gold ring with 35 diamonds throughout. It's bold enough to make a statement yet elegant for everyday wear.
$849 On DIAMONDS DIRECT
The Sophia Collection: Model B017-01
Diamonds Direct
Price: $1,020
Details: You can opt for the white gold version for a monochromatic look or get it in solid yellow gold so the centre diamond really pops (pricing here doesn't include the cost of a centre diamond which can be customized by you).
$1,020 On DIAMONDS DIRECT
Triple Tier Diamond Ring
Diamonds Direct
Price: $1,589
Details: For those who want more bling, this ring with 39 gorgeous diamonds set in 14k solid yellow gold is a show stopper. The three rows of diamonds certainly makes a lasting impression. If you're celebrating your three year wedding anniversary, this would make an appropriate gift.
$1,589 On DIAMONDS DIRECT
Diamond Eternity Stacker
Diamonds Direct
Price: $639
Details: This is the perfect everyday ring to add a dash of sparkle to your look. You can customize your gold type and ring size to your preferences.