As if the Leafs' latest defeat wasn't painful enough, Montreal is rubbing salt into the wounds with a giant Montreal Canadiens billboard in Toronto.

The Leafs were dumped out before the playoffs even properly got started this weekend with a series defeat to the Columbus Blue Jackets.

The team's bitter rivals, the Habs, have erected a giant billboard over Toronto's Gardiner Expresssway which reads "#GoHabsGo".

The Quebec franchise have punched their ticket to the playoffs, although they lost game one of their first-round series against the Philadelphia Flyers on Wednesday night in Toronto.

The billboard, though, has naturally gone down well with Quebecois hockey fans. Honestly, it's a classic troll move.

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