Work on Pharrell Williams' highly-anticipated Toronto residential development has officially begun, and judging by its mock-up images, it's going to be jaw-dropping.
The launch of the project, called Untitled Toronto, was celebrated on Tuesday with a small ceremony on-site.
"We knew we wanted to collaborate with a cultural icon, who would lend a vision that originated from outside the realm of residential real estate." Shane Fenton, chief operating officer of Reserve Properties, said in a press release.
Kimberly Riddell | Reserve Properties Limited
The project is Pharrell's first foray into multi-residential development. The artist signed on after being approached by Toronto-based Reserve and Westdale Properties.
Kimberly Riddell | Reserve Properties Limited
"Early on in the design process we settled on the mantra, space was only a backdrop and that ended up really driving the process," Fenton said.
Kimberly Riddell | Reserve Properties Limited
The two-tower property will offer several amenities, including an elevated yoga studio.
Kimberly Riddell | Reserve Properties Limited
Lead architect Mansoor Kazerouni tried to create a "visual abstraction of music" within the architecture of the building, according to the release.
Kimberly Riddell | Reserve Properties Limited
The completed work will feature 32,000 square feet of indoor and outdoor amenity space, including a garden lounge, screening room, fitness centre, a rec room, and social lounge.
Kimberly Riddell | Reserve Properties Limited
The project was originally announced in November 2019.