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Summary

This Old Mall In Wisconsin Was Turned Into Apartments & You Can Live Inside A Store

"A display window foyer is such a vibe!"

Outside the old Wisconsin mall turned into apartments. Right: The interior.

Outside the old Wisconsin mall turned into apartments. Right: The interior.

Texas Staff Writer

If you've ever had that silly feeling of wanting to stay overnight in a giant shopping mall long after closing, your dreams might finally be able to come true.

An old shopping mall in Milwaukee, WI, was converted into a super hip apartment building. The Avenue still retains that "mall-ish" charm with a snazzy food court with an arcade and available floorplans where you could live in an old storefront with a window display foyer.

The good news is, there are vacancies at The Avenue right now, and even if you don't want to live there, you can visit for a fun day at the 3rd Street Market Hall.

This downtown Milwaukee spot is a wonderland with so many fun amenities that have been built into the former historic Grand Avenue Mall, like a pickleball court, Planet Fitness, Walgreens, TJ Maxx, and several co-working areas. Everything is just steps away from your front door, so you won't even have to leave home if you really don't want.

There are two different complexes you can lease from at The Avenue's huge three-floor, 367,968 square feet campus located in the heart of the city’s bustling downtown.

The Plankinton Clover has four floorplans ranging from the $1,315-a-month studio or a spacious $2.2K 1-bedroom to the $1,785 2-bedroom layout with one bathroom. The Playbill Flats have three options, including the $1,450 1-bedroom, the 2-bedroom one bathroom for $1,830, and another 2-bedroom with a single bathroom for $1,855.

Wherever you choose to live, you have constant and quick access to amazing amenities that are hard to find elsewhere, like the 3rd Street Market Hall with 15 different local eateries, a movie theatre, an exclusive indoor dog-playing area, and so much more.

You'll be living in a piece of history, too!

The Grand Avenue Mall was sold off in a foreclosure in 2012 and has struggled ever since, changing owners multiple times before being partially converted to apartments and office space starting in 2019. However, the building has been an icon to Milwaukeeans since it first opened in 1982.

TikToker Sarita (@saritalatasha) went viral back in February with 1.5 million views on a quick look at The Avenue's storefront apartments.

@saritalatasha

Milwaukee is going through a mass renovation! Investors tap in!! 💪🏽#renovationproject #mke #gentrificationisreal

The over 5K commenters on the clip were pretty shocked that an old shopping mall was flipped into this liveable, stunning creation, with many appreciating that the building wasn't torn down for a new one.

"This is better than clearing trees to build new apartments," one user wrote in a comment that received 17.5K likes.

Others were simply vibing with the idea of living in a shopping mall, thinking that it's just plain old "dope."

"A display window foyer is such a vibe! I bet the holidays are super cool," one person commented.

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    • Staff Writer

      Brittany Cristiano (she/her) was Narcity USA's first full-time Texas Staff Writer. She's a lifelong Houstonian but enjoys every corner of the Lone Star State. Brittany is passionate about highlighting the beauty and rarities in the places we live in or visit–whether it’s showing North American readers something they never knew existed in the South, or helping Texans appreciate the beauty that’s been there the whole time. Oh, and she also loves to spill the tea on the latest trending figures in Texas and beyond. She previously served as an Editorial Intern for Houstonia magazine and as Editor-in-Chief of the University of St. Thomas’ student newspaper.
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