Toronto just got a brand new No Frills — Here's a first look inside the fancy new store

It didn't disappoint! 👀

The front of the new No Frills store in downtown Toronto. Right: Shelves full of snacks in No Frills with grand opening signs above it.

A new No Frills opened in downtown Toronto on Thursday.

Writer

A brand new No Frills opened its doors Thursday in downtown Toronto, and at first glance, it delivers.

Nestled on 77 Shuter St., right at the corner of Shuter and Mutual, Felice's No Frills is a welcome addition to the area. While the store isn't huge in terms of square footage, it makes excellent use of its space, stocking an impressive range of groceries in a compact layout.

Walking in, I was immediately struck by how spacious the produce section felt. Everything looked fresh, vibrant, and fully stocked — a strong first impression for opening day.

The fruit section at No Frills. All the fruit looked so fresh.Tomás Keating | Narcity

Next, the meat section caught me off guard — in the best way. The fridge was packed and neatly organized, from steaks and ground beef to whole chickens, pork, BBQ-seasoned skewers, and fish.

The meat section at No Frills. The meat section at the new No Frills is stacked.Tomás Keating | Narcity

The bread section was noticeably larger than what I'm used to at other No Frills locations, and the snack aisle? Loaded. You'll find all your favourites here: No Name, Lays, Cheetos, President's Choice, Rustles, Munchies, Miss Vickie's, Kettle, Tostitos — you name it.

The snack section at No Frills. There is a wide variety of snacks at the store.Tomás Keating | Narcity

Coffee lovers won't be disappointed either. The selection includes both ground and instant options: Tim Hortons, McCafé, Starbucks, Lavazza, Nescafé, Maxwell House, and President's Choice.

The coffee section at No Frills. There is so much coffee.Tomás Keating | Narcity

The variety of condiments is just as wide. You'll find multiple brands of soy sauce, ranch, BBQ, honey garlic, sweet and sour sauces, and staples like mayonnaise, Italian and French dressing, Tabasco, and Sriracha.

The condiments section at No Frills. There is so much to choose from here.Tomás Keating | Narcity

Before heading out, I couldn't resist grabbing something from the bakery. I picked up an apple turnover — it was incredibly fresh and delicious.

The bakery at No Frills. The bakery didn't disappoint.Tomás Keating | Narcity

Checking out was quick and surprisingly high-tech. The self-checkout stations are sleek, fast, and user-friendly — a step from what I expected.

This new location is a fantastic addition to the downtown core near Queen, Shuter, and Richmond. The layout is intuitive, the aisles are spacious, and the selection is impressive.

An section of oils and non-perishables. The shelves were well-stocked. www.narcity.com

If you're in the area, it's worth checking out — I think you'll be just as pleasantly surprised as I was.

The opinions expressed in this article are the author's own and do not necessarily reflect the views of Narcity Media.

  • Originally from Ireland, Tomás Keating is a Toronto-based Contributing Writer for Narcity. After graduating with a Masters in Journalism from the University of Galway in 2019, Tomás utilized his passion for news, current affairs, pop culture and sports as a digital journalist before relocating to Toronto in 2024. In his spare time, Tomás loves exploring the city, going to the cinema and playing Gaelic football with his local GAA club in Toronto.

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