The Super Bowl is quickly approaching but the COVID-19 pandemic is ongoing, which is why several companies have decided to change things up for this year's ads.
For the first time in 37 years, Budweiser has decided to forego its traditional Super Bowl airtime, and instead run a new advertisement focusing on COVID-19 vaccines throughout the entire week leading up to the big game.
We need to ensure Americans have accurate information about COVID-19 vaccines.
Lisa Sherman, President & CEO, Ad Council
Parks and Recreation actress Rashida Jones narrates the new advertisement, entitled "Bigger Picture," which shows moments in 2020 where people came together to do something extraordinary.
“Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education," said Jones.
"I’m happy to be a part of Budweiser’s celebration of our resilience and hope during these challenging times.”
Budweiser plans to continue its efforts to support COVID-19 vaccination efforts throughout 2021 with more ad campaigns.
“Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, VP of Marketing at Budweiser.
This is not the only COVID-19 vaccine awareness effort you'll see while watching the big game, as the NFL has decided to invite 7,500 vaccinated health care workers to attend the game in-person to inspire those watching from home to ask for their vaccine doses.
In a press conference on Thursday, the premier revealed that the order, which was expected to come to an end on May 20, has been extended for another two weeks. This means, that residents can expect to be under the same restrictions until at least June 2.
"We need to maintain the stay-at-home order and all public health measures until at least June the 2nd. These are precious weeks we won't put to waste," said Ford.
The decision comes after COVID-19 cases start to drop and vaccination across the province increases. However, multiple hospitals have announced that they are still struggling with capacity.
Yet, Ford does give hope to residents about how the summer will turn out this year. "My goal is to have the most normal July and August possible," he states. "If we manage the next few weeks properly, I believe that we can have things in a very good place this summer."
Young Canadians are starting to abandon the concept of one day buying a home in Canada. In fact, a new report from RBC shows that 36% of non-homeowners under the age of 40 say that they've given up on the dream of ever owning a home in Canada.
While nearly two-in-five survey respondents said that they'll never own a home in the country, even more people feel that way in Western Canada. According to the data, 41% of people across Alberta, Saskatchewan, Manitoba, and B.C. aren't feeling very optimistic about their chances at diving into the real estate market.
On the flip side, 60% of the respondents said that they are likely to buy a home in the next two years and they even shared how much money they're putting aside each month to try and make that happen.
In Western Canada, people are putting aside an average of $500 per month. In comparison, Ontarians who are planning to buy soon are saving an average of $1,000 a month.
Beyond that, 62% of the young Canadians who were surveyed said that they "believe that the majority of Canadians will be priced out of the housing market in the next decade."
An Ohio vaccine lottery is in the works and five people are set to win a lot of money just for getting a COVID-19 vaccine dose.
Ohio Governor Mike DeWine announced that starting on May 26, one lucky state resident who has received at least one dose of a COVID-19 vaccine will be randomly selected each week for five weeks to receive $1 million in federal COVID relief funds.
To be eligible to win one of the five $1 million prizes, you must be an Ohio resident, be 18 or older on the day of the draw and have received at least one dose before the draw happens.
"I know that some may say [...] 'This million-dollar drawing idea of yours is a waste of money,'" the governor tweeted on Wednesday, May 12. "But truly, the real waste at this point in the pandemic — when the vaccine is readily available to anyone who wants it — is a life lost to COVID-19."
This vaccine lottery is not the only vaccine incentive out there, as Target is also offering a $5 credit to shoppers who get a dose at CVS pharmacies in locations across the U.S.
The CDC has a robust website with all the latest information on the vaccines and can answer any questions you may have. Click here for more information.