The Super Bowl is quickly approaching but the COVID-19 pandemic is ongoing, which is why several companies have decided to change things up for this year's ads.
For the first time in 37 years, Budweiser has decided to forego its traditional Super Bowl airtime, and instead run a new advertisement focusing on COVID-19 vaccines throughout the entire week leading up to the big game.
We need to ensure Americans have accurate information about COVID-19 vaccines.
Lisa Sherman, President & CEO, Ad Council
Parks and Recreation actress Rashida Jones narrates the new advertisement, entitled "Bigger Picture," which shows moments in 2020 where people came together to do something extraordinary.
“Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education," said Jones.
"I’m happy to be a part of Budweiser’s celebration of our resilience and hope during these challenging times.”
Budweiser plans to continue its efforts to support COVID-19 vaccination efforts throughout 2021 with more ad campaigns.
“Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, VP of Marketing at Budweiser.
This is not the only COVID-19 vaccine awareness effort you'll see while watching the big game, as the NFL has decided to invite 7,500 vaccinated health care workers to attend the game in-person to inspire those watching from home to ask for their vaccine doses.
The popular beer brand isn't the only one to opt-out of their traditional Super Bowl ad, as Pepsi, Coke, Audi, and Avocados From Mexico will also be sitting out this year.