Doritos is turning to TikTok to help spread the word on a newly reimagined retro snack that millennials will remember and Gen Z will love.
The famed chip company is now going to be offering a modern version of the '90s three-dimensional chip, "Doritos 3Ds," in stores across the country, but they are now looking to TikTok to help spread the word.
What's exciting is that we didn't just bring back the original — we've evolved it to reflect the snacking trends of a new generation
Rachel Ferdinando with Frito-Lay North America
The company even brought back the original 'Doritos Girl,' Ali Landry, to help promote the highly-anticipated retro chip, now known as "Doritos 3D Crunch," which will usher all of us into a new era of three-dimensional snacking.
You might remember Landry from her famed "Laundromat" Super Bowl commercial for "Doritos 3Ds" from the year 1999.
Now, TikTokers will have a chance to show off their skills catching Doritos 3D Crunch chips in their mouth for an all-new challenge starting on December 28.
In order to enter the challenge, all you need to do is epically snag a 3D Doritos in your mouth and post it with #Doritos3DChallenge.
Just two flavor options will be offered: Spicy Ranch and Chili Cheese Nachos.
The chips will hit store shelves starting on December 28.