Please complete your profile to unlock commenting and other important features.

User AvatarBuild your avatar
Please select your date of birth for special perks on your birthday. Your username will be your unique profile link and will be publicly used in comments.
Narcity Pro

This is a Pro feature.

Time to level up your local game with Narcity Pro.

Pro

$5/month

$40/year

  • Everything in the Free plan
  • Ad-free reading and browsing
  • Unlimited access to all content including AI summaries
  • Directly support our local and national reporting and become a Patron
  • Cancel anytime.
For Pro members only Pro
Summary

Burger King's Whoppers Aren't Whopping Enough According To A False Advertising Lawsuit

BK lovers want it their way 🍔👑

A bacon and cheese Whopper burger. Right: a Whopper burger with a gloved hand on top.

A bacon and cheese Whopper burger. Right: a Whopper burger with a gloved hand on top.

Deutschlandreform | Dreamstime, @burgerking | Instagram
Global Editorial Fellow

Burger King might be in a bit of a pickle over its signature Whopper burger after customers filed a class action lawsuit against the chain for alleged false advertising in the U.S.

The lawsuit filed in Florida last week alleges that real-life Whoppers are "wimpy" compared to the food-porn versions shown in Burger King's advertising. The customers behind the suit want BK to stop "exaggerating" the size of its burgers.

They also want some financial payback for themselves and other potential victims, says the suit.

"Burger King exaggerates the size of its burgers in marketing images," stated court documents obtained by Global News.

The suit claims that since 2017, Burger King has made the Whopper look 35% larger in promotional materials.

Unfortunately for the fast-food giant, it doesn't stop there.

The lawsuit also alleges that nearly all of BK's menu items appear oversized in advertisements.

"Burger King’s advertisements for its burger and menu items are unfair and financially damaging consumers as they are receiving food that is much lower in value than what was promised," states the lawsuit.

The class action suit aims to represent anybody in the United States who feels they've been wronged by Burger King for the same reasons after purchasing one of their items.

Twitter users for years have been tweeting photos of Burger King's advertisements and what they've actually gotten from their local BK.

The "expectation vs. reality" tweets definitely leave something to be desired.

And even this sandwich seems a little off the mark.

Burger King has not publicly responded to the lawsuit, and it told CBS MoneyWatch that "Burger King does not comment on pending or potential litigations."

It's not the first time this issue has come up for the chain. The U.K.'s advertising watchdog banned a BK commercial in 2010 for depicting burgers whose thickness and height were "considerably less" in person than in the ad, BBC News reports.

It's unclear when the new BK burger battle will be resolved in court.

From Your Site Articles
burger kingclass action lawsuit
USANews
  • Andrew Mrozowski
    Global Editorial Fellow Andrew Mrozowski was the first Global Editorial Fellow at Narcity Canada. He is a recent Honours Political Science graduate from McMaster University and the Editor-in-Chief of the school's student newspaper, The Silhouette. In his free time, he likes to write and record music, as well as obsess over every small Easter egg within the Marvel Cinematic Universe. He is always prepared to defend his opinion that Tom Holland is the BEST Spider-Man.

We compared prices at Canada's biggest fast food chains to find the cheapest menu items

Where can you get low prices on burgers, fries, nuggets, drinks, and more? 🍔🍟

A Silk and Great Value plant-based beverage class action has reached a $6.5M settlement

Here's what you need to know about how much money you could receive.

Ex-Tim Hortons employees explain all the ways you're using the drive-thru wrong

Do you order drinks before food? 👀

The best grocery stores in Canada were revealed and a discount chain is the top choice

What do Canadians think of big chains like Costco, Walmart and Loblaws?

These are the grocery stores in Canada people 'never' shop at and Loblaws isn't number one

"Galen has enough money. He doesn't need mine too." 👀

7 food recalls issued in Canada recently for yogurt, broccoli, tea, beef jerky and more

You might have these products at home.

Lotto Max winning numbers for Tuesday, December 2 are out and there's a $65 million jackpot

We have Maxmillions winners!

University of Toronto is hiring for these jobs and you can make up to $177,000 a year

Positions are available at the St. George, Scarborough and Mississauga campuses.

The polar vortex is bringing 'dangerous' cold and 'intense' snow squalls to Ontario this week

Between 20 and 40 centimetres are forecast around the Great Lakes.

Galen Weston Jr. could cut every Loblaws shopper a huge cheque and STILL be a billionaire

The guy who sold you that $40 steak is worth over $20 billion. 😳

Bath & Body Works Candle Day sale has three-wick candles for almost 60% off

You need a promo code to get the deal online.

Ontario Trillium Benefit payments for December 2025 go out soon — Here's how much you can get

Your final OTB payment of the year is almost here. ✨