Kyle Lowry Is In A Canadian Super Bowl Ad & They Roasted His Basketball Skills (VIDEO)

"Kyle Lowry has missed over 6,000 shots in his career. Don't be like Kyle."

Contributing Writer

Narcity may receive a small commission if you buy something from this article, which was created independently by Narcity's Editorial team just for you.

Kyle Lowry might not be a Raptor anymore, but his ties to Canada still run deep.

The NBA star partnered with Bitbuy, a Canadian cryptocurrency company, to appear in a hilarious Super Bowl commercial.

The ad roasts Lowry for supposedly missing 6,000 shots over his basketball career while encouraging Canadians to not miss out on investing opportunities.

"Our next Bitbuy commercial is about missed opportunities," a presenter says before playing Lowry a sample ad.

"Kyle Lowry has missed over 6,000 shots in his career. Don't be like Kyle and miss your opportunity again, and again, and again, and again, and again," the commercial's narrator says as a huge red X appears on the basketball player's face.

"Seriously?" Lowry can be heard saying in response to the dig.

Binu Koshy, BitBuy's communications director, told Narcity that the ad marks the "first time a Canadian crypto company has partnered with a professional athlete from one of the major sports leagues."

The company signed a deal with Lowry on December 2 and flew down to Miami to shoot three commercials on his day off.

Lowry, who is now a Miami Heat point guard, has never shied away from his love for the 6ix. Back in November, Lowry revealed that the city is still his home and that he plans to sign a one-day contract and retire as a Raptor.

So it's not that surprising that he chose to appear in a Canadian Super Bowl commercial, opposed to an American one.

  • Contributing Writer

    Patrick John Gilson (he/him) is a Contributing Writer with Narcity Media. He is a pro at ensuring his content is both exciting and tailored to millennials. He specializes in breaking news and investigative stories that require him to be on scene— something he enjoys and thrives in.

The White House released an AI video insulting Canada and Brady Tkachuk is firing back

The video depicts the Ottawa Senators captain calling Canadians "maple syrup eating f---s."

The White House released an AI video insulting Canada and Brady Tkachuk is firing back

The video depicts the Ottawa Senators captain calling Canadians "maple syrup eating f---s."

Canadian father detained by ICE for months says he got 1 frozen waffle in 24 hours

He's been a permanent resident of the U.S. for nearly 30 years.

Ontario man accused of assaulting a crossbow-wielding home intruder has charges withdrawn

"If a guy breaks into your house and he has a crossbow ready to kill you, it's free game," Premier Doug Ford said.

Canada is predicted to see zero population growth in 2026 after massive immigration cuts

Temporary work and student visas have been cut nearly in half.

Ontario's weather forecast for March reveals there'll be snow, rain and warmth on these days

You can expect snow even after the spring season starts! ❄️🌷