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Summary

Starbucks Is Changing Its Rewards Program Soon & It's Going To Affect Your Free Drinks

People are not happy!

Starbucks sign. Right: A woman holding a Starbucks drink.

Starbucks sign. Right: A woman holding a Starbucks drink.

Senior Writer

Starbucks has updated its rewards program and the changes will affect how quickly you accumulate free drinks.

The coffee company announced the changes to its point system in late December and many Starbucks lovers were quick to point out their frustration over the news, as the new system will give you fewer rewards than the old one.

Beginning February 13, Starbucks members in Canada and the U.S. will need 100 stars to get one cup of hot or iced coffee or tea, a baked treat, a packaged snack or a to-go cup.

Members will need 200 stars to get a free latte, Frappuccino or hot breakfast item.

It'll cost you 300 points for a salad, lunch sandwich, protein box or packaged coffee (such as whole-bean coffee).

Up until February 13, customers needed only 50 stars to get that free hot coffee, tea or bakery item, 150 stars for a hot breakfast item, parfait or latte and 200 points for a salad, sandwich or egg and cheese protein box.

It's a big cutback to Starbucks' long-running rewards program, which awards you stars each time you make a purchase at the coffee chain. Members who use a Starbucks card get two stars per dollar, which drops to one star per dollar if you use a different payment method like a card or debit/credit card.

Following the news, many people voiced their concerns online.

One person tweeted they were "very upset" by the changes.

Another person tweeted the changes were equivalent to raising prices by 33%, and he even suggested he may stop going to Starbucks altogether.

Some Starbucks baristas are already on the defensive about the changes.

One TikToker posted a video explaining the changes with the caption: "Don't come for us baristas, we had nothing to do with it."

People quickly flooded the comments expressing how ticked off they were.

"I have to spend $200 to get a free drink… why even have rewards," one commenter pointed out.

@sallysmith463

don’t come for us baristas, we had nothing to do with it🥲 #starbucks #fyp #starbucksrewards #sbuxbaristas

In a statement to Yahoo Finance, Starbucks explained why it's going ahead with the changes.

"We occasionally need to make changes to ensure the long-term sustainability of the Starbucks Rewards program and to meet the changing needs of our members," the coffee chain said.

This is the second update to the program Starbucks has made in less than three months.

Back in October 2022, Starbucks announced it was teaming up with Delta Airlines in a first-of-its-kind loyalty partnership, which allows customers to put their daily Starbucks beverages toward cheap flights.

This article's cover image was used for illustrative purposes only.

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    • Senior Writer

      Asymina Kantorowicz (she/her) was a Senior Writer for Narcity Media. She has worked at Yahoo Canada, CTV News Vancouver Island, CTV News Channel, and CHCH News. Over the past eight years, she took on various newsroom roles and helped produce award-winning newscasts. Loving the fast-paced environment of any newsroom, she helped cover stories like the 2016 royal visit to Victoria, the 2019 B.C. manhunt, and provincial elections. She had an MA in journalism and a BA in media from Western University. She moved from Toronto to Victoria a few years ago and loved being close to the ocean.

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