A TTC Ad Promoting A Relaxing Trip Is Being Shared Online & The Timing Is Terrible
"TTC management is out of touch."

TTC advertisement. Right: TTC logo.
Riding the TTC has become quite scary for those monitoring the news and using public transit often due to some unfortunate incidents that have been highlighted in recent times.
Someone posted a picture of a TTC ad on Reddit on Tuesday that seems like it's promoting a message to transit riders that they don't quite agree with.
The TTC ad reads, "Take A Time Out. Take The TTC. The Relaxing, Affordable Choice." And the photo features a person taking a nap on a TTC bus, looking oh-so-cozy.
Given the recent incidents involving violence on the TTC, it seems like bad timing.\u201cWith increases to wait time & cuts to @TTCNewsroom #rickleary @JohnTory @JonBurnside_DVE that #pollyanna ad on the left which actually never existed should be replaced by the reality on the right @blogTO @NEWSTALK1010 @CP24 @TorontoStar @TheTorontoSun @globalnews @CBCToronto\u201d— Rocco Signorile (@Rocco Signorile) 1673397328
The ad shocked people because of recent news stories about people on the TTC being put in dangerous situations and possibly costing Torontonians more money in 2023 than before.
For example, on Wednesday, the Toronto Police Service made an arrest after a swarming attack on two TTC employees on a city bus took place earlier this week.
Toronto Police said a group of 10 to 15 young people assaulted the employees on a bus in the Kennedy Road and Merrian Road area.
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On Tuesday, a woman was stabbed multiple times on a TTC streetcar on Spadina Avenue just south of Bloor Street at around 2 p.m.
The Police said the victim is a woman, who was stabbed numerous times, and is in her 20s, while the woman who stabbed her is in her 40s.
So, it's safe to say things have not looked great for the TTC riders or employees.
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"This….is satire right? The message wasn't take ttc, but not alone…was it?" someone said about the ad.
The TTC ad on a bus. imthedarkknight | Twitter
"TTC management is out of touch," a person commented.
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But this isn't the first time this ad has caused a lot of conversation online.
Two weeks ago, Lucas, a Redditor, posted a picture of the same TTC ad online that they saw at Dundas and Keele, and it also surprised many.
Lucas told Narcity the reason they posted the picture of the ad on Reddit is because they "thought the timing for the marketing was funny after reading about everything that happened recently, and the price for the fare going up and also seeing that they are advertising the ATC and the same time reading that the waiting time for trains is going up."
All in all, commenters on Reddit agreed with Lucas and said that "this [was] a terrible ad."
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"I thought we were supposed to stay alert, vigilant and aware of our surroundings while on transit?" one person commented.
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Another said, "God these ads make me so mad when they are increasing the price of fairs and cutting service - in what world is it relaxing to wait 20 mins for a bus only to find it over crowded or too full to board?"
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"Relaxing affordable choice? More like a chaotic necessity," a seemingly annoyed TTC rider added.
Is the TTC safe?
Well, "the TTC is one of the safest transit systems in the world. As your safety partners, we want you to know how we're making the TTC even safer and what you can do to help," the transit service mentioned on their website.
They've even shared some things on their website that riders can do to make sure they stay safe during their journey.
Mayor John Tory also recently announced in the city's 2023 budget proposal that they'll invest $53 million into the TTC's budget, which is an investment that aims to improve the safety of riders and frontline employees.
But it's also important to know what to do when faced with a dangerous situation, such as being pushed onto TTC subway tracks. And you can see some suggestions from people on Reddit here.
Stay safe out there, Torontonians.
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